Iago The Villain Of Shakespeare s Play The Tragedy Of...

In Act 1 we are introduced to Iago the villain of Shakespeare’s play The Tragedy of Othello. Iago is motivated by his own personal gains, and uses people as pawns to help achieve his own goals. Iago is able to manipulate people easily by observing each person carefully and exploiting their weaknesses. In Act 1 Iago manipulates Roderigo by convincing him that he is going to help him win Desdemona over; Iago also convinces Othello that he is trustworthy and his loyal standard-bearer, but in fact Iago is only using their misplaced trust to help himself. In the first scene we learn that Iago dislikes Othello because he made Cassio his lieutenant, although he is unexperienced in battling, even though â€Å"three great ones of the city in personal suit [asked Othello] to make [Iago] his lieutenant† (Act 1, Scene 1, Line 8-9). This may not be the only reason, however, because â€Å"it is thought abroad that ‘twixt [his] sheets [Othello has] done [Iago’s] officeâ € , (Act 1, Scene 3, Line 355-356), meaning that it was rumored that Othello and Iago’s wife had slept together. Even though it was only a rumor Iago â€Å"will do, as if for surety†, (Act 1, Scene 3, Line 360), which shows how driven Iago is when it comes to his plot against Othello. At this point in the play we still do not have a clear idea as to what Iago is going to do to Othello we only know that he wants revenge and he wants to ruin Othello’s marriage. In Act 1 we learn how clever and manipulative Iago can be, which is horribleShow MoreRelatedWilliam Shakespeare s Works Of Shakespeare1126 Words   |  5 Pagesessay, I believe it s only fair you should know a little back story of the author himself; William Shakespeare. Shakespeare was born April 26, 1564 in Stratford-upon-Avon, which is located in the United Kingdom. Even though his goals were to become an actor, he fell into writing and become one of the most well-known writers in his life. There s a lot of controversy surrounding Shakespeare and there s many people who believe that he, himself did not write his famous plays, sonnets, and poems. InRead More The Nature of Evil in William ShakespeareÂ’s Othello Essay1656 Words   |  7 PagesWilliam ShakespeareÂ’s Othello uses different and unique techniques in his language to express the nature of evil throughout the play. Verbal twists and the characters most importantly stress the act of evil. Iago, most of all is portrayed as the “villain” or “protagonist in the play. Shakespeare uses this character to set the basis of evil. Each plot point is spiraled further into tragedy due to the nature of Iago and his manipulative language towards the other main characters. Corruption overcomesRead MoreExplain How Othellos and Iagos Relationship Leads to Tragedy?1036 Words   |  5 Pagesleads to tragedy? The most influential writer in English literature ‘William Shakespeare’ born 1564 wrote many plays comedies and sonnets. I will be talking about one of Shakespeares most popular play which is ‘Othello’. Othello has a long and successful stage history and was one of the first plays to be performed since the 1660’s. Othello has never gone in and out of fashion like some of Shakespeare other plays. This is possibly because of their universal theme which is love and how the play has aRead MoreThe Concept Of Iago By William Shakespeare1163 Words   |  5 Pagesâ€Å"The Concept of Iago† William Shakespeare’s plays all have a common theme: death. There is almost always death, and the play of â€Å"Othello† is no different since it ends in a â€Å"tragedy.† It begins with a man named Iago who speaks to Roderigo of how he should have received the position of lieutenant that was instead given to Cassio, a inexperienced man in his words, by Othello, the General. Iago shows distaste towards Othello, the play then goes through the story of Iago attempting to receive the positionRead MoreThe Tragic Tragedy Of William Shakespeare s Othello1523 Words   |  7 PagesTragedy is described as a drama that has pain, suffering, and loss. In the Merriam- Webster dictionary, we can see tragedy being defined a â€Å"disastrous event† (Webster). We also see in the dictionary that a serious drama that involves a hero’s downfall and an unhappy ending can also be classified as a tragedy. Aristotle, the famous Greek philosopher, provides a more comprehen sive definition of tragedy based on drama in a play. Kennedy Gioia gives us, Aristotle’s definition of a tragedy that saysRead MoreOthello, By William Shakespeare Essay1203 Words   |  5 PagesThe Dramatic play entitled Othello is an unusual story full of jealousy, dark misunderstandings, lies, and regrets. Following Aristotle s definition of a true tragedy, where does the tale of Othello fall? Is Othello too dramatic too be considered a tragedy or does it barely fall along the lines of tragic? Shakespeare s innovation with poetry and dramatic plays have been recognized by critics and playgoers throughout the centuries (Lee,1899). The Bard s play entitled Othello, is among some ofRead MoreOthello, By William Shakespeare1599 Words   |  7 Pages William Shakespeare’s 16th century play Othello is a duplicitous and fraudulent tale set alternatingly between Venice in act 1, and the island of Cyprus thereafter. The play follows the scandalous marriage between protagonist Othello, a Christian moore and the general of the army of Venice, and Desdemona, a respected and intelligent woman who also happens to be the daughter of the Venetian Senator Brabantio. Shakespeare undoubtedly positions the marriage to be viewed as heroic and noble, despiteRead MoreThe Tragedy Of Othello By William Shakespeare757 Words   |  4 Pages The Tragedy of Othello by William Shakespeare William Shakespeare uses many literary devices to enhance and provide greater complexity in his works. More specifically, the theme, symbolism, and dramatic irony are used to enrich Shakespeare’s The Tragedy of Othello. The plot is definitely engaging but the theme allows for an universal human correspondence, furthering the depth of the author’s message. The element of symbolism contributes to the theme of Shakespeare’s tragedy. Symbolism expressesRead MoreOthello is Not a Tragic Hero Essay1481 Words   |  6 PagesOthello has been described as one of William Shakespeare’s most popular plays because the play focuses on its themes of good and evil, military, politics, love and marriage, religion, racial prejudice, gender conflict, and sexuality; but the controversy and debate surrounding Othello is â€Å"Why is Othello a qualification for a tragedy?† Most readers are aware of the many famous deaths or acts of death within the Shakespearean plays. And when the main characters die in Shakespeare’s plays, indeedRead MoreEssay on The Incomparable Evil in Shakespeares Othello2968 Words   |  12 PagesIncomparable Evil in Shakespeares Othello  Ã‚        Ã‚   Shakespeare?s tragic drama Othello disturbs audiences because of the intense, diabolical evil involved in the plot development. Let?s explore the evil in the play, especially in the character of Iago.    In his book of literary criticism, Shakespearean Tragedy, A. C. Bradley gives an in-depth analysis of the brand of evil which the ancient personifies:    Iago stands supreme among Shakespeare?s evil characters because the greatest

The United States Military Bases - 1436 Words

For roughly 1% of the United States population, the past 10 years have been an ever changing experience serving across the world. On September 11, 2001, the United States was attacked by a terrorist organization residing in Afghanistan. The United States Armed forces were called upon to fight a war against terrorism. In May 2003, this conflict extended to Iraq, which was acting as a safe zone for many of the world’s terrorists. Since that time, more than 70,000 contractors and sub-contractors have been hired by the Department of the Defense, in order to assist the United States military in their mission against terrorism. These individuals known as the TCN’s or ‘third country nationals,’ take part in everything from base security to cooking and laundry. However, since these individuals are not United States citizens and the government has turned its back to them. Personal knowledge, department of defense reports, and official law reviews contain a wide var iety of information that give a look inside what has been happening on the United States military bases. Allegations of human trafficking, sexual assault, and indentured servitude are all common issues these TCN’s have endured. In 2001, the Pentagon began taking in contract offers from companies around the United States. Private contracting firms such as KBR Inc. or Prime Project International began receiving over 15 billion dollars a year. Foreign conflicts can be very profitable for large businesses that invest timeShow MoreRelatedUnited States Marine Corps ( Usmc ) Base Of Military Bases Essay1505 Words   |  7 Pagesand the surrounding area is full of military bases. The biggest base is a United States Marine Corps (USMC) base called Camp Lejeune. Some of the other bases: Air Station New River (USMC), Camp Geiger (USMC), Air Station Cherry Point, smaller adjacent posts, and reserve stations (Google, n.d.). Every military personal that separates from their given branch is required to turn in their individual issue gear. Camp Lejeune’s Consolidated Issue Facility (CIF) states â€Å"Dirty, cracked, missing or brokenRead MoreFort Bliss Is A Military Base For The United States Army1752 Words   |à ‚  8 PagesFort bliss is a military base for the united states army located in the sates of new mexico and texas but with its main location in el paso. The second largest military base which is getting just bigger and bigger in population aand in size. With an area of about 1,700 square feet as well as having the largest amry maneuver area, it has a population of 8,951 according to 2010 census making it the biggest installment of the army base accorsding to the handbook of texas online. Fort bliss is the homeRead MoreCase Details Of Private William Santiago, A Marine At The United States Military Bases1879 Words   |  8 PagesCase details The case begins with Private William Santiago, a marine at the United States military base in Guantanamo Bay. The main point of the base is to provide opposition against Communist Cuba. Santiago was, as Colonel Nathan Jessup puts it, â€Å"a sub-par marine,† falling behind in his duties. He asks to be moved off the based and sent somewhere else, but Colonel Jessup doesn t invoke that request. Instead, he orders Santiago a â€Å"code red.† A code red is an unsanctioned, officially unrecognizedRead MoreEssay on Great Military Leader and The Military Budgeting917 Words   |  4 PagesMankind must put an end to war, before war puts an end to mankind, John F. Kennedy. The U.S. military budget is a great cause for concern both for the federal deficit and the matter of safety. While there are many changes that need to be made to our federal budget one of the most evident issues is the amount of money the United States spends on the military. The United States needs to cut its military spending to aid in reducing the deficit, increase American safety, bring the global view of AmericaRead MoreLife on a Military Base890 Words   |  4 Pageslieutenant colonel in the United States Army, had been ordered to relocate to Germany for a new assignment. Like many of my friends from military families, Jackson would move out of my life within weeks, swept away by the needs of the United States military. Growing up near Macdill Air Force Base in Tampa, I met and befriended many children like Jackson with military parents. To the average civilian, they were just normal kids from military families, but to those familiar with military culture, they wereRead MoreBenefits Of A United States Marine Corps1072 Words   |  5 PagesBenefits for a United States Marine Corps â€Å"The Marines are a part of the Department of the Navy and operate in close cooperation with U.S. Navy forces at sea† (â€Å"Answers to the Top Marine Corps Questions†). The United States Marine Corps have many jobs to protect and serve the U.S. Some of the ways a Marine serves the United States is by protecting naval bases, guarding U.S. embassies, and providing a quick strike force to protect U.S. interests (â€Å"Answers to the Top Marine Corps Questions†). BeingRead MoreThe American Interests At Risk1591 Words   |  7 PagesThreat Assessment Analysis The American interests at risk Since the post-occupational period of Japan in 1952, United States troops and military bases throughout the Okinawa Prefecture, and parts of mainland Japan, have been essential to assure peace and stability within Japan as well as East-Asia. Located in the East China Sea, Okinawa Prefecture is Japan’s southernmost prefecture, comprised of 160 islands of which 50 are inhabited by ~1.5 million residents. The island of Okinawa is 68 milesRead MoreBenefits Of A United States Marine Corps1016 Words   |  5 PagesBenefits for a United States Marine Corps The United States Marine Corps have many jobs to protect and serve the United States. Some of the ways a Marine serves the United States is by protecting naval bases, guarding U.S. embassies, and providing a quick strike force to protect U.S. interests (â€Å"Answers to the Top Marine Corps Questions†). Being a Marine that serves and protects the United States comes with many benefits. â€Å"A career as a Marine rewards you with a salary, benefits, incentives andRead MoreThe Importance Of The United States And Qatar Relations1250 Words   |  5 PagesUnited States and Qatar Relations â€Å"The Pentagon on Tuesday renewed praise of Qatar for hosting a vital U.S. air base and for its enduring commitment to regional security, sticking to a message of reassurance even as President Donald Trump, via Twitter, applauded a decision by Arab powers to cut ties to the Gulf ally.† Pike, J., Mr. (Ed.). (2017, June 06). The United States and Qatar Relations have been on an up rise for the last couple years. Being that Qatar is listed as one of the wealthiestRead MoreU.s. Military Bases From Okinawa1294 Words   |  6 Pagesit s military bases from Okinawa This paper explores and confirms the idea for The United States of America to withdraw all bases from Okinawa. This resolution is affirmed because not only is the U.S. military presence unnecessary but also it degrades the local population and environment. Thus to end such an undesirable state the US ought to withdraw the military bases from Okinawa. The first contention is that the US presence in Okinawa is unnecessary. The United States only has the base in the

Against the Current free essay sample

A river flowed down his doleful face. Years of taunting had finally taken its toll. Farzad’s exceptional intelligence and unique appearance became a target for constant mockery. Endlessly, fellow eighth-graders spewed acid-like remarks. I remember that pleading gaze, those desperate eyes. I remember my abandonment of a classmate. At the tender age of thirteen, my peers defined me. Unable to escape the pressure of social judgment, I relinquished my individuality. I denied Farzad just as I denied unfashionable flare jeans. I became just another faceless person in a faceless crowd. At times I felt empowered to defy that crowd and defend Farzad. Yet, just as quickly as that power appeared, it vanished. Instead, the fear of exclusion gripped my mind and froze my heart. I ignored Farzad’s pain and joined in the laughter directed at him. I moved away that year. I left Farzad behind and continued to follow a crowd headed for some unknown destination—possibly off the edge of a cliff. We will write a custom essay sample on Against the Current or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Two years later, I met a little elderly lady at a senior center. She danced alone without music and talked in a conspicuous manner. I honestly felt embarrassed for her. What would others think? She must have felt my gaze for she turned and approached me. Even now, two years later, the words she etched into my brain cannot be erased. You might think that I’m not right in the head but I dominate your mind. It doesn’t matter what others say about you because it means you dominate their minds. There’s something about you that makes them whittle away their precious time to bother with you. That quirky lady taught me a life lesson that some people never learn. Others may judge and ostracize me for my actions, but at the end of each day I determine my value. I determine my importance. I may be condemned for a brief moment in time, but I will be exonerated for far longer. The me of four years ago abandoned Farzad, but the me of today would gladly extend an arm to rescue a drowning soul. I am not an especially unique person. I have not attempted to find the cure to cancer. I have not developed my own mathematical formula. I am not a piano prodigy. I am unique, however, in that I have traveled against the current. I have spoken my thoughts, voiced my concerns, and â€Å"dominated† the minds of others. I am proud to say†¦ I am not a sheep.

Mozart Essays (1731 words) - Mozart Family, Wolfgang Amadeus Mozart

Mozart Wolfgang Amadeus Mozart was baptized in Salzburg Cathedral on the day after his birth as Joannes Chrysostomus Wolfgangus Theophilus. The first and last given names come from his godfather Joannes Theophilus Pergmayr, although Mozart preferred the Latin form of this last name, Amadeus, more often Amade, or the Italiano Amadeo. Whatever the case may be, he rarely-if ever-used Theophilus in his signature. The name Chrysostomus originates from St. John Chrysostom, whose feast falls on the 27th of January. The name Wolfgang was given to him in honor of his maternal grandfather, Wolfgang Nikolaus Pertl. He was the seventh and last child born to musical author, composer and violinist, Leopold Mozart and his wife Anna Maria Pertl. Only Wolfgang and Maria Anna (whose nickname was ?Nannerl') survived infancy. He was born in a house in the Hagenauersches Haus in Salzburg, Austria, on the 27th of January, 1756. The paternal ancestry of the family has been traced back with some degree of certainty to Fndris Motzhart, who lived in the Augsburg area in 1486; the name is first recorded, for a Heinrich Motxhart in Fischach, in 1331, and appears in other villages south-west of Augsburg, notably Heimberg, from 14th century. The surname was spelled in variety of forms, including Moxarth, Mozhrd and Mozer. His mother's family came mainly from the Salzburg region, but one branch may be traced to Krems-Stein and Wien. They mostly followed lower middle-class occupations; some were gardeners. 2 Though Mozart did not walk until he was three years old, he displayed musical gifts at extremely early age. At the age of four, he could reproduce on the piano a melody played to him; at five, he could play violin with perfect intonation. According to Norbert Elias, it took all of thirty minutes for Mozart to master his first musical composition. The work , a scherzo by Georg Christoph Wagenseiil, had been copied by his father into Nannerl's notebook. Below it Leopold jotted: "This piece was learned by Walfgangerl on 24 January 1791, 3 days before his 5th birthday, between 9 and 9:30 in the evening". (68) Mozart and his sister never attended school because their father dedicatedly and instructed them at home. Besides music, he taught them German, Italian, Latin, history science, mathematics and law. According to Ruth Halliwell, recognizing his children's special abilities, Leopold began to devote extra effort to their education-with an emphasis on musical instruction. He became a loving, but exacting, taskmaster. Some time later, he would somewhat ruefully describe to correspondent how from a very early age Nannerl and Wolfgang had learned to wear the "iron shirt" of discipline. The children themselves probably never relaxed that life could be any different. Wolfgang, no doubt, enjoyed the extra attention and found great pleasure in learning-and in pleasing his father. It was the start of relationship that he would never quite break free of, and the beginning of a career that would consume him altogether.(38} When the six-year-old Wolfgang had provided his extraordinary talents at the keyboard, Leopold was keen to exhibit those talents along with those of his gifted pianists' daughter, Nannerl. Thus Leopold undertook a four month tour to Vienna and the 3 surrounding area, visiting every noble house and palace he could find, taking the entire family with him. Mozart's first know public appearance was at Salzburg University in September of 1761, when he took part in theatrical performance with music by Eberlin. Like other parents of this time, Leopold Mozart saw nothing wrong in exhibiting, or in exploiting, his son's God-given genius for music. He took Walfgang and Nannerl to Munchen, for about three weeks from January 12th, 1762, where they played the harpsichord before the Elector of Bavaria. No documentation survived for that journey. Later ones are better served-Leopold was a prolific correspondent and also kept travel diaries. The next started on September 18th, 1762, when the entire family set off for Wein; they paused at Passau and Linz where the young Wolfgang gave his firs public recital at The Trinity Inn, Linz, on October 1st, 1762. Soon afterwards, he amazed the Empress at Schonbrunn Castel and all her royal guests with fascinating keyboard tricks; playing with the keys covered with a cloth, with his hands behind his back, and so on. (Anderson 120). There is also one funny statistic about Mozart , while in Vienna age the age of six, Mozart appeared before the Empress Theresa. When he slipped on the floor, the empress's daughter Marie Antoinette, who was only two month older then Mozart, helped him up, whereupon he immediately

Crime Hotspots in Washington DC

Crime Hotspots in Washington DC Free Online Research Papers Crime hot spots are considered crime infested areas. A hot spot is an area that has a greater than average number of criminal or disorder events, or an area where people have a higher than average risk of victimization (Weisburd, 2005). Hot spots vary and may be hotter than others. All neighborhoods, good or bad, have crime hot spots. Most streets free from crime have problematic areas. Factors that contribute to hot spots are always different. Most hot spots is a place that several crimes occur in. Even in a high-crime area, crime is concentrated in a few places or places with no crime at all. Underlying causes of crime occur in places where repeated crime with different victims, repeated victimization, and different places. People fall victim to crime doing normal business such as going to and from school, work, bus stops, shopping, or recreation activities. These crimes occur along routes that offenders usually use. Hot spots for crime occur were victim’s frequently visits most such as gas stations, retail stores, convenience stores, and fast food stores. Another hot spot for crime occur along routes with high traffic drug dealing. In recent years, hot spots in Washington, DC have become increasing problematic and increasingly high in crime. These spots include Anacostia, Outter Southeast, H Street Corridor, The NE SE Quadrants, Ivy City, Drake Place, and Trinidad just to name a few. In the fight against crime in hot spots, many police department in DC have adopted many strategic tactics including the use of curfews and surveillance cameras in high-crime areas and initiated new search-and-seize methods to get guns off the street (Lanier, 2005). In May 2008, a rash or fatal shootings in the Trinidad section instituted a five day checkpoint check by officers of any driver wishing to enter the area. Other method that is presently being used In DC to combat the war on crime includes targeted patrols. Target patrols concentrate on crime hot spots and time that they occur, also called hot times. In a targeted patrol, many officers cover a specific area in marked police cars with flashing lights to maximize visibility to offenders (Lanier, 2005). Also, targeting specific areas or different types of crimes with high-tech policing that give investigators the capability to analyze crime minute-by-minute increasing greater ability and success in the attack on crime before it happens. These tactics have proved to be very valuable by reducing crime within 90 days (Lanier, 2005). Research Papers on Crime Hotspots in Washington DCThe Relationship Between Delinquency and Drug UseThe Effects of Illegal ImmigrationAssess the importance of Nationalism 1815-1850 EuropeStandardized TestingIncorporating Risk and Uncertainty Factor in CapitalInfluences of Socio-Economic Status of Married MalesEffects of Television Violence on ChildrenLifes What IfsBionic Assembly System: A New Concept of Self19 Century Society: A Deeply Divided Era

4 Ways to Increase Your Chances of Getting a Job

4 Ways to Increase Your Chances of Getting a Job You know you’re the best person for the job. So what is the most efficient and effective way to let hiring managers know you’d be an asset to their team? Before you apply for a job, take a good hard look at how you’re presenting yourself. Keep these 4 tips in mind when preparing your professional documents and yourself for the job application process. 1. Tailor Your Resume  for the Specific Job PostingIn the old days, people kept a master  resume with a job history and then dusted it off to update it when it was time to apply for jobs. With so much competition in the workplace, it’s now expected that you will  tailor your resume so that the hiring manager can see right away how  your qualifications match the job description.Use specific language in your resume and put your job history in an order that gears your qualifications toward a specific job. For example, if you’re applying for  an office manager job, purposefully highlight times in the past where you utilized your organization and people management skills.2. Edit your Resume and Cover Letter  Tired Old ClichesAfter a potential employer sees the terms â€Å"team player,† â€Å"transformational leader† and â€Å"responsible for† countless times, it becomes stale and really doesn’t say much about your previous job history.Instead of saying â€Å"responsible for,† use your resume to say what you actually accomplished, in specific numbers, which  benefited the company in your previous job. Don’t call yourself an â€Å"expert.† Let your resume show precisely what your strong points are, and stay away from cliches.3. Skip the ReferencesHere’s another way you can streamline your resume. Years ago, it was expected that your resume would include several references at the bottom  that a hiring manager could call for more information about you as an employee. Now, it’s assumed that  any  potential e mployee can supply references if asked.Some hiring managers even find a resume containing the words, â€Å"references supplied upon request† an annoyance- it’s a given that doesn’t have to be stated.4. Practice Before Your Live InterviewEven though you know you’re a perfect fit for the job, your nerves can betray you in interview day. Getting in some practice of your â€Å"self pitch† in front of a mirror might be a good idea.Your potential employer will surely want to know what assets you can bring to the company, so think about your answer to that question beforehand. Go over your pitch until you feel comfortable so  you will not go suddenly blank when the interview starts. Believe it or not, a statement that has been repeated often enough can appear practiced.

Tesco Essay Example | Topics and Well Written Essays - 1000 words - 1

Tesco - Essay Example If the global sales and domestic market share of the company is taken into account then it is found that the company is the largest British retailer by far. The profit of the company exceeded ?2 billion for the year 2008 and it is believed that the profit will be much higher in the year 2009. The company mainly focuses upon food and drink but it has also started dealing in clothes, financial services, internet services etc. â€Å"Tesco started life in 1919 when Jack Cohen started selling surplus groceries from a stall in the East End of London. Mr. Cohen recorded a profit of ?1 from total sales of ?4 on his first day.† (A History of Tesco) The brand Tesco first appeared in the year 1924 when Jack Cohen supposedly bought a tea shipment from Mr. T. E Stockwell. The year 1929 marked the opening of a store in North London and the company rapidly developed from there on. The head quarters of the company was first established in North London in the 1930s. In the year 1932 the compan y became a private limited company, another feather in the cap of Tesco. PESTLE PESTLE is an acronym for Political, economic, sociological, technological, legal and environmental factors. Let us examine how strong the organization is after conducting a PESTLE. SWOT analysis and PESTLE are conducted to assess the strengths and opportunities available to an organization. The current success of Tesco is largely because of the favorable political climate, Tesco has managed to penetrate into nations which were previously considered difficult to penetrate into and this is certainly paved the way for success. Politically the organization has helped in solving the unemployment problem in the UK, the credit crunch has taken a toll on the employment rate but Tesco has still managed to provide job opportunities hence bringing down the unemployment rate in the UK. The EU laws largely favor Tesco, the EU laws tend to favor organizations that have a large presence in a country, Tesco not only has a large presence in the UK but it has also expanded rapidly in other countries as well and this has certainly worked to the advantage of the organization. Tesco needs to be aware of the planning permission because it has plans of further expansion and things can go horribly wrong should an organization avoid planning permission. It is extremely important to pay attention to the marketing strategy of Tesco, the organization has put in a lot of efforts into marketing, and they have captured almost every opportunity to grow. The specialty of the organization was initially in drink and food business but the giants gradually decided to enter into consumer products like music players, CD players, computers and other products that sell like hot cakes. The competitive marketing plan of the organization is right up there with the best, each store is a different segment and steps are taken on every store to increase the sales and generate good profits. The SWOT is in favor of Tesco, the bigg est strength of the organization is its workforce, as mentioned earlier the employees are very affable and friendly. The customers feel good when they share their problems with the employees. Another strength of the organization is its global reach, the stores are spread across in several countries which is no ordinary achievement. Jack Cohen started on a very basic level and within no time the organization

Storge device of computer Essay Example | Topics and Well Written Essays - 500 words

Storge device of computer - Essay Example It can hold or store information both permanently and temporarily, and can be external or internal to a computer or any similar computing medium. The computer is a multipurpose electronic device and as such has many kinds of data storage devices. Broadly, some of these devices may be classified as the removable data Storage Devices while others as the non- removable data Storage Devices. There two classes of computer storage devices; one is the primary storage devices, and the other one is the secondary storage devices. The primary memory is the volatile memory while the secondary memory is the non -volatile memory. The volatile memory is the type of the memory that is easily erasable and the non -volatile memory is the type where the contents may be erased. Primary storage also referred to as internal memory or main memory, is the only memory directly accessible to the CPU. The CPU thus a reads instruction stored there and performs them as required. All data actively operated on is likewise stored there in a uniform manner. Primary computer storage devices are smaller in size, are internal to the computer and are developed to hold data temporarily. Primary computer storage devices have the fastest data access speed. Examples in this class of primary computer storage devices include random-access memory (RAM) and cache memory. Random-access memory (RAM) for instance are small in size but quite expensive. Secondary storage can also be known as auxiliary storage or external memory, differs from primary storage in that it is never directly accessible by the CPU. These usually have large storage capacity, and they store data permanently. They can both external or internal to the computer. The computer often uses its output/ input channels to access secondary computer storage devices and channel the desired data using intermediate region in

Marketing Mix Essay Example for Free

Marketing Mix Essay Abstract In this paper I will define what a good marketing mix requires and describe how a company uses this process to market their product. I have chosen Anytime Fitness as my company to do my paper on. Anytime Fitness is a unique style of fitness club that is in a very competitive market place. Their marketing mix focuses on all of the four Ps to attract customers. They locate small neighborhood clubs close to where people live and work. They are a no frills workout center that offers weights and cardio equipment. This allows people with busy lifestyles to workout whenever they have time. Anytime Fitness also offers a very good pricing plan for individuals and families. Marketing Mix Even with the economy that appears to be slowing down some business are still growing. With people wanting to lose weight and get in shape some fitness clubs are still expanding. The low cost approach that Anytime Fitness has may be a big reason for their continuing growth. With a good marketing mix Anytime Fitness is a fast growing business. They have tailor made their fitness clubs with the busy person in mind. Anytime Fitness offers small workout centers within three miles of most of their customers homes or work. I will show in this paper what different type of marketing mix Anytime Fitness uses to be a leader in market. Definition A good marketing mix includes four main points. These are considered the four Ps of marketing. Product is the first item; this can be an actual product or a service. Other things that are considered part of the product are the quality, style, and even packaging. The next item is price decision. This includes pricing strategy, suggested retail price, volume discounting and wholesale price. There could be other items included in pricing but not limited to seasonal and bundling pricing (The Marketing Mix, 2007). Place is the next of the items that make up a good marketing mix. This is also considered the distribution of the product or lets just says getting the product to the customer. This could be the location you plan to provide your service or product. Generally speaking distribution includes warehousing, distribution centers, order processing and transportation. The  final stage of a good marketing mix is promotion. This stage includes promotional strategy, advertising, personal sales and sales promotions (The Marketing Mix, 2007). Product The term product refers to tangible, physical products as well as services (The Marketing Mix, 2007). I believe the product that Anytime Fitness offers is a great product which is a basic workout center. They have free weights, weight lifting machines and cardiovascular equipment. They also offer free unlimited tanning with most memberships. All the workout centers are open twenty-four hours a day, three hundred and sixty-five days a year. This is possible by allowing members in the gym when it is not staffed. This also helps to reduce the cost of operating the facilities as well. To allow this to happen, each member receives an electronic key that opens the door. They have a monitor that sounds an alarm if two people try to walk in at the same time. The also have several security cameras that can be monitor at any location a manager or owner may want to use. Place Place is concerned with all the decisions involved in getting the right product to the target markets Place. A product isnt much good to a customer if it isnt available when and where its wanted (McCarthy and Perreault, 2005 P 39). Anytime Fitness lives and breathes this statement. This is one of the items that made me change from the mega gym that I was previously a member of. Anytime Fitness locates all their workout centers in small shopping centers close to their members home or places of work. The average distance a member travels to reach a workout center is three miles. They are also opening new clubs at rate of more than one a day. They also are one of a few fitness franchises to succeed in smaller population centers traditionally ignored by larger clubs (Anytime Fitness, 2008). Price You might think that lowest price is always going to win. This statement could not be farther from the truth. The best price for the product or service is a more accurate statement. I have one fitness club that charges eighty dollars a month per member. They offer a product that is more than just a workout center. I do not know all what they offer but it appears they offer activities for the kids, rock climbing classes and basically just a  place to relax. So for some people the eighty-dollar price tag is a good deal. The gym I was formally a member of offered all different types of group workout type classes and individual trainers. They also had a smoothie bar, a large locker area with a sauna. The price there was forty-five dollars a month. This was a good price point for what was offered. Anytime Fitness price is only thirty-five dollars per month but as I have described earlier this club just offers a basic workout facility. Promotion When planning a promotion you have to also have planned a budget for your promotions. Publicity and public relations are also part of the promotions part of a good marketing mix. Anytime Fitness is not only the largest fitness club but also the fastest growing, fitness club franchise in the world. They nearly doubled in size from 308 to 604 clubs in 2007. They plan to open their 1000th club in 2008 (Anytime Fitness, 2008). One of their promotions that I took advantage of was a pricing promotion. This was a grand opening pricing promotion. When my son signed up for thirty-five dollars a month he was told that his whole family could sign up for a monthly rate of fifty-five dollars. I was currently paying forty-five dollars a month for just myself. I now have my wife and daughter signed up with my son and myself for only fifty-five dollars. Good promotions will usually draw in new customers but you also have to weigh the cost of every promotion. Conclusion There are many different factors involved in a good marketing mix. Even though there are only four main categories, these points are broken down into many different points. This is all a part of a good marketing plan. The market place is very competitive all going after the same customers. The companies that succeed find ways to attract a large portion of these customers. As you can see different people have different opinions on what a good deal is. Anytime Fitness is marketing their product to the busy person who is looking for more of a convenience style club than a club with many different options for exercising or in some cases even entertainment. I personally prefer this style club to the mega clubs. I was a member of a small club very similar to Anytime Fitness when it built a mega club and closed all the smaller clubs in the surrounding area. I  constantly had trouble finding open equipment to use and when I was finally done workout and needed to shower to go to work there was never a shower open. Anytime Fitness found a market they had a chance to succeed in. Their marketing program has help to make them a very successful company. References: (2008). The Anytime Fitness Story. Retrieved April 5, 2008, from Anytime Fitness Web site: http://www.anytimefitness.com/corporate/about(2007). The Marketing Mix. Retrieved April 6, 2008, from Net MBA Business Knowledge Center Web site: http://www.netmba.com/marketing/mix/McCarthy, E, Perreault, W (2005). Basic Marketing.New York: McGraw-Hill/Irwin.

Essay --

For this assignment on the Civil war and slavery, we had to read and comprehend on two articles from different perspectives on slavery being the conflict of the Civil war. The first article â€Å"Apostles of Disunion: Southern Session Commissioners and causes of the Civil War† by Charles B. Dew was for the conflict. He uses certain speeches and letters from white southerners to convince the audience that slavery was a key concept that led to the Civil War. In the second article, â€Å"Rethinking the secession of the Lower South: The Clash of Two Groups† by Marc Egnal was against the conflict. Marc illustrates a unique opinion about the secession with his facts and events that led to the split in the Lower South between a group with strong ties to the Union and a group that flourished from the states to the north. Charles Dew’s article illustrates slavery being a key factor for the Civil War. Dew argues on the concern of white supremacy and post emancipation fears of racial equality. He also pointed out the acts that were passed for the cause as in the Missouri Compromise and the Kansas-Nebras...

Athens vs Sparta Essay

Athens which is in southern Europe is one of the oldest cities in Ancient Greece. It is believed to have been established in the end of the fourth millennium BC. The name Athens is derived from ancient Greek goddess Athena. Sparta is said to have been founded by Lacedaemon the son of Zeus and Taygete who married Sparta the daughter of Eurotas. Sparta was a city that was on the banks of the River Eurotas in ancient Greece. In the next few paragraph I will compare and contrast a few things between Athens and Sparta. First will be the Government of the two, next will be the religion among both and last will be the lives of the citizens of Athens and Sparta. The Governments of Athens and Sparta were different yet there are a lot of similarities between the two. Both had an assembly whose members were elected and appointed by the people. Sparta had two kings who were the rulers and could only be forced out of office or turn it over by death. In Athens new officials were elected annually by the people. It is said that Athens was the birthplace for democracy because both officials were elected by the people. Spartan had a major focus on training boys to become warriors for the military. Life as an Athenian was different the boys had a choice whether they wanted to join the military or not. I believe this is one the major reasons why Sparta was such a dominant military and later took over Athens. There isn’t a difference between Sparta and Athens when it comes to religion. However there was a different emphasis on the way the religion was practiced. They each worshipped the same gods although some were considered more important than others. The people of Athens highly worshipped Athena where the patron of Sparta was Artemis. Both believed that worshipping the gods would make their everyday lives much better as well as they would be taken care of by the gods after death. The livelihood of the citizens of Sparta and Athens were extremely different.

The Short Second Life of Bree Tanner Chapters 1

THE NEWSPAPER HEADLINE GLARED AT ME FROM a little metal vending machine: SEATTLE UNDER SIEGE – DEATH TOLL RISES AGAIN. I hadn't seen this one yet. Some paperboy must have just restocked the machine. Lucky for him, he was nowhere around now. Great. Riley was going to blow a gasket. I would make sure I wasn't within reach when he saw this paper. Let him rip somebody else's arm off. I stood in the shadow behind the corner of a shabby threestory building, trying to be inconspicuous while I waited for someone to make a decision. Not wanting to meet anyone's eyes, I stared at the wal beside me instead. The ground floor of the building housed a record shop that had long since closed; the windows, lost to weather or street violence, were fil ed in with plywood. Over the top were apartments – empty, I guessed, since the normal sounds of sleeping humans were absent. I wasn't surprised – the place looked like it would col apse in a stiff wind. The buildings on the other side of the dark, narrow street were just as wrecked. The normal scene for a night out on the town. I didn't want to speak up and draw attention, but I wished somebody would decide something. I was real y thirsty, and I didn't care much whether we went right or left or over the roof. I just wanted to find some unlucky people who wouldn't even have enough time to think wrong place, wrong time. Unfortunately tonight Riley'd sent me out with two of the most useless vampires in existence. Riley never seemed to care who he sent out in hunting groups. Or particularly bugged when sending out the wrong people together meant fewer people coming home. Tonight I was stuck with Kevin and some blond kid whose name I didn't know. They both belonged to Raoul's gang, so it went without saying that they were stupid. And dangerous. But right now, mostly stupid. Instead of picking a direction for our hunt, suddenly they were in the middle of an argument over whose favorite superhero would be a better hunter. The nameless blond was demonstrating his case for Spider-Man now, skittering up the brick wal of the al ey while humming the cartoon theme song. I sighed in frustration. Were we ever going to hunt? A little flicker of movement to my left caught my eye. It was the other one Riley had sent out in this hunting group, Diego. I didn't know much about him, just that he was older than most of the others. Riley's right-hand man was the word. That didn't make me like him any more than the other morons. Diego was looking at me. He must have heard the sigh. I looked away. Keep your head down and your mouth shut – that was the way to stay alive in Riley's crowd. â€Å"Spider-Man is such a whiny loser,† Kevin cal ed up to the blond kid. â€Å"I'l show you how a real superhero hunts.† He grinned wide. His teeth flashed in the glare of a streetlight. Kevin jumped into the middle of the street just as the lights from a car swung around to il uminate the cracked pavement with a blue-white gleam. He flexed his arms back, then pul ed them slowly together like a pro wrestler showing off. The car came on, probably expecting him to get the hel out of the way like a normal person would. Like he should. â€Å"Hulk mad!† Kevin bel owed. â€Å"Hulk†¦ SMASH!† He leaped forward to meet the car before it could brake, grabbed its front bumper, and flipped it over his head so that it struck the pavement upside down with a squeal of bending metal and shattering glass. Inside, a woman started screaming. â€Å"Oh man,† Diego said, shaking his head. He was pretty, with dark, dense, curly hair, big, wide eyes, and real y ful lips, but then, who wasn't pretty? Even Kevin and the rest of Raoul's morons were pretty. â€Å"Kevin, we're supposed to be laying low. Riley said – â€Å" â€Å"Riley said!† Kevin mimicked in a harsh soprano. â€Å"Get a spine, Diego. Riley's not here.† Kevin sprang over the upside-down Honda and punched out the driver's side window, which had somehow stayed intact up to that point. He fished through the shattered glass and the deflating air bag for the driver. I turned my back and held my breath, trying my hardest to hold on to the ability to think. I couldn't watch Kevin feed. I was too thirsty for that, and I real y didn't want to pick a fight with him. I so did not need to be on Raoul's hit list. The blond kid didn't have the same issues. He pushed off from the bricks overhead and landed lightly behind me. I heard him and Kevin snarling at each other, and then a wet tearing sound as the woman's screams cut off. Probably them ripping her in half. I tried not to think about it. But I could feel the heat and hear the dripping behind me, and it made my throat burn so bad even though I wasn't breathing. â€Å"I'm outta here,† I heard Diego mutter. He ducked into a crevice between the dark buildings, and I fol owed right on his heels. If I didn't get away from here fast, I'd be squabbling with Raoul's goons over a body that couldn't have had much blood left in it by now anyway. And then maybe I'd be the one who didn't come home. Ugh, but my throat burned! I clamped my teeth together to keep from screaming in pain. Diego darted through a trash-fil ed side al ey, and then – when he hit the dead end – up the wal . I dug my fingers into the crevices between the bricks and hauled myself up after him. On the rooftop, Diego took off, leaping lightly across the other roofs toward the lights shimmering off the sound. I stayed close. I was younger than he was, and therefore stronger – it was a good thing we younger ones were strongest, or we wouldn't have lived through our first week in Riley's house. I could have passed him easy, but I wanted to see where he was going, and I didn't want to have him behind me. Diego didn't stop for miles; we were almost to the industrial docks. I could hear him muttering under his breath. â€Å"Idiots! Like Riley wouldn't give us instructions for a good reason. Self-preservation, for example. Is an ounce of common sense so much to ask for?† â€Å"Hey,† I cal ed. â€Å"Are we going to hunt anytime soon? My throat's on fire here.† Diego landed on the edge of a wide factory roof and spun around. I jumped back a few yards, on my guard, but he didn't make an aggressive move toward me. â€Å"Yeah,† he said. â€Å"I just wanted some distance between me and the lunatics.† He smiled, al friendly, and I stared at him. This Diego guy wasn't like the others. He was kind of†¦ calm, I guess was the word. Normal. Not normal now, but normal before. His eyes were a darker red than mine. He must have been around for a while, like I'd heard. From the street below came the sounds of nighttime in a slummier part of Seattle. A few cars, music with heavy bass, a couple of people walking with nervous, fast steps, some drunk bum singing off-key in the distance. â€Å"You're Bree, right?† Diego asked. â€Å"One of the newbies.† I didn't like that. Newbie. Whatever. â€Å"Yeah, I'm Bree. But I didn't come in with the last group. I'm almost three months old.† â€Å"Pretty slick for a three-monther,† he said. â€Å"Not many would have been able to leave the scene of the accident like that.† He said it like a compliment, like he was real y impressed. â€Å"Didn't want to mix it up with Raoul's freaks.† He nodded. â€Å"Amen, sister. Their kind ain't nothing but bad news.† Weird. Diego was weird. How he sounded like a person having a regular old conversation. No hostility, no suspicion. Like he wasn't thinking about how easy or hard it might be to kil me right now. He was just talking to me. â€Å"How long have you been with Riley?† I asked curiously. â€Å"Going on eleven months now.† â€Å"Wow! That's older than Raoul.† Diego rol ed his eyes and spit venom over the edge of the building. â€Å"Yeah, I remember when Riley brought that trash in. Things just kept getting worse after that.† I was quiet for a moment, wondering if he thought everyone younger than himself was trash. Not that I cared. I didn't care what anybody thought anymore. Didn't have to. Like Riley said, I was a god now. Stronger, faster, better. Nobody else counted. Then Diego whistled low under his breath. â€Å"There we go. Just takes a little brains and patience.† He pointed down and across the street. Half-hidden around the edge of a purple-black al ey, a man was cussing at a woman and slapping her while another woman watched silently. From their clothes, I guessed that it was a pimp and two of his employees. This was what Riley had told us to do. Hunt the dregs. Take the humans that no one was going to miss, the ones who weren't headed home to a waiting family, the ones who wouldn't be reported missing. It was the same way he chose us. Meals and gods, both coming from the dregs. Unlike some of the others, I stil did what Riley told me to do. Not because I liked him. That feeling was long gone. It was because what he told us sounded right. How did it make sense to cal attention to the fact that a bunch of new vampires were claiming Seattle as their hunting ground? How was that going to help us? I didn't even believe in vampires before I was one. So if the rest of the world didn't believe in vampires, then the rest of the vampires must be hunting smart, the way Riley said to do it. They probably had a good reason. And like Diego'd said, hunting smart just took a little brains and patience. Of course, we al slipped up a lot, and Riley would read the papers and groan and yel at us and break stuff – like Raoul's favorite video-game system. Then Raoul would get mad and take somebody else apart and burn him up. Then Riley would be pissed off and he'd do another search to confiscate al the lighters and matches. A few rounds of this, and then Riley would bring home another handful of vampirized dregs kids to replace the ones he'd lost. It was an endless cycle. Diego inhaled through his nose – a big, long pul – and I watched his body change. He crouched on the roof, one hand gripping the edge. Al that strange friendliness disappeared, and he was a hunter. That was something I recognized, something I was comfortable with because I understood it. I turned off my brain. It was time to hunt. I took a deep breath, drawing in the scent of the blood inside the humans below. They weren't the only humans around, but they were the closest. Who you were going to hunt was the kind of decision you had to make before you scented your prey. It was too late now to choose anything. Diego dropped from the roof edge, out of sight. The sound of his landing was too low to catch the attention of the crying prostitute, the zoned-out prostitute, or the angry pimp. A low growl ripped from between my teeth. Mine. The blood was mine. The fire in my throat flared and I couldn't think of anything else. I flipped myself off the roof, spinning across the street so that I landed right next to the crying blonde. I could feel Diego close behind me, so I growled a warning at him while I caught the surprised girl by the hair. I yanked her to the al ey wal, putting my back against it. Defensive, just in case. Then I forgot al about Diego, because I could feel the heat under her skin, hear the sound of her pulse thudding close to the surface. She opened her mouth to scream, but my teeth crushed her windpipe before a sound could come out. There was just the gurgle of air and blood in her lungs, and the low moans I could not control. The blood was warm and sweet. It quenched the fire in my throat, calmed the nagging, itching emptiness in my stomach. I sucked and gulped, only vaguely aware of anything else. I heard the same noise from Diego – he had the man. The other woman was unconscious on the ground. Neither had made any noise. Diego was good. The problem with humans was that they just never had enough blood in them. It seemed like only seconds later the girl ran dry. I rattled her limp body in frustration. Already my throat was beginning to burn again. I threw the spent body to the ground and crouched against the wal, wondering if I could grab the unconscious girl and make off with her before Diego could catch up to me. Diego was already finished with the man. He looked at me with an expression that I could only describe as†¦ sympathetic. But I could have been dead wrong. I couldn't remember anyone ever giving me sympathy before, so I wasn't positive what it looked like. â€Å"Go for it,† he told me, nodding to the limp girl on the ground. â€Å"Are you kidding me?† â€Å"Naw, I'm good for now. We've got time to hunt some more tonight.† Watching him careful y for some sign of a trick, I darted forward and snagged the girl. Diego made no move to stop me. He turned away slightly and looked up at the black sky. I sank my teeth into her neck, keeping my eyes on him. This one was even better than the last. Her blood was entirely clean. The blonde girl's blood had the bitter aftertaste that came with drugs – I was so used to that, I'd barely noticed. It was rare for me to get real y clean blood, because I fol owed the dregs rule. Diego seemed to fol ow the rules, too. He must have smel ed what he was giving up. Why had he done it?

Free Essays on House Of Mirth

â€Å"Everything about her was at once was at once vigorous and exquisite, at once strong and fine. He had a confused sense that she must have cost a great deal to make, that a great many dull and ugly people must, in some mysterious way, have been sacrificed to produce her. He was aware that the qualities distinguishing her from the herd of her sex were chiefly external, as though a fine glaze of beauty and fastidiousness had been applied to vulgar clay.† –(p 3.) Readers are offered these early impressions of Lily Bart from the mind of Lawrence Selden as they walk toward his flat on Madison Avenue. I think that this quote is interesting for a few reasons: by saying â€Å"she must have cost a great deal to make,† Lily is immediately seen as a commodity: if workers were â€Å"sacrificed† to make this â€Å"produce,† her person is not only objectified, but quantified as a value in a transaction. Selden’s inner commentary pre-empts this thought as a â€Å"confused sense†: I take this as the kind of feeling that Selden must feel corrupt, to some degree, for thinking, as this perception that he has of women is somewhat culturally programmed. We also see the way that Selden views her â€Å"fine glaze† of beauty, which marks her as differing from the rest of the cattle-like women. I think it is interesting to consider that some of the first outside opinions we perceive of Lily attempt quantify her value: it is these monetary values that will trouble the rest of her days. Unlike the high Boston Society of Silas Lapham, the means in which one attains wealth is not of importance: the freedom that Lily seeks may be only available through financial stability, and the only financial gains in which Lily is successful come through the ideals of courtship and marriage which have been forced upon her.... Free Essays on House Of Mirth Free Essays on House Of Mirth â€Å"Everything about her was at once was at once vigorous and exquisite, at once strong and fine. He had a confused sense that she must have cost a great deal to make, that a great many dull and ugly people must, in some mysterious way, have been sacrificed to produce her. He was aware that the qualities distinguishing her from the herd of her sex were chiefly external, as though a fine glaze of beauty and fastidiousness had been applied to vulgar clay.† –(p 3.) Readers are offered these early impressions of Lily Bart from the mind of Lawrence Selden as they walk toward his flat on Madison Avenue. I think that this quote is interesting for a few reasons: by saying â€Å"she must have cost a great deal to make,† Lily is immediately seen as a commodity: if workers were â€Å"sacrificed† to make this â€Å"produce,† her person is not only objectified, but quantified as a value in a transaction. Selden’s inner commentary pre-empts this thought as a â€Å"confused sense†: I take this as the kind of feeling that Selden must feel corrupt, to some degree, for thinking, as this perception that he has of women is somewhat culturally programmed. We also see the way that Selden views her â€Å"fine glaze† of beauty, which marks her as differing from the rest of the cattle-like women. I think it is interesting to consider that some of the first outside opinions we perceive of Lily attempt quantify her value: it is these monetary values that will trouble the rest of her days. Unlike the high Boston Society of Silas Lapham, the means in which one attains wealth is not of importance: the freedom that Lily seeks may be only available through financial stability, and the only financial gains in which Lily is successful come through the ideals of courtship and marriage which have been forced upon her....

The Carbon Chemistry and Crystal Structure of Diamonds

The Carbon Chemistry and Crystal Structure of Diamonds The word diamond is derived from the Greek word adamao, meaning I tame or I subdue or the related word adamas, which means hardest steel or hardest substance. Everyone knows diamonds are hard and beautiful, but did you know a diamond could be the oldest material you might own? While the rock in which diamonds are found may be 50 to 1,600 million years old, the diamonds themselves are approximately 3.3 billion years old. This discrepancy comes from the fact that the volcanic magma that solidifies into rock, where diamonds are found did not create them, but only transported the diamonds from the Earths mantle to the surface. Diamonds also may form under the high pressures and temperatures at the site of meteorite impacts. The diamonds formed during an impact may be relatively young, but some meteorites contain stardust - debris from the death of a star - which may include diamond crystals. One such meteorite is known to contain tiny diamonds over 5 billion years old. These diamonds are older than our solar system. Start with Carbon Understanding the chemistry of a diamond requires a basic knowledge of the element carbon. A neutral carbon atom has six protons and six neutrons in its nucleus, balanced by six electrons. The electron shell configuration of carbon is 1s22s22p2. Carbon has a valence of ​four since four electrons can be accepted to fill the 2p orbital. Diamond is made up of repeating units of carbon atoms joined to four other carbon atoms via the strongest chemical linkage, covalent bonds. Each carbon atom is in a rigid tetrahedral network where it is equidistant from its neighboring carbon atoms. The structural unit of diamond consists of eight atoms, fundamentally arranged in a cube. This network is very stable and rigid, which is why diamonds are so very hard and have a high melting point. Virtually all carbon on Earth comes from the stars. Studying the isotopic ratio of the carbon in a diamond makes it possible to trace the history of the carbon. For example, at the earths surface, the ratio of isotopes carbon-12 and carbon-13 is slightly different from that of stardust. Also, certain biological processes actively sort carbon isotopes according to mass, so the isotopic ratio of carbon that has been in living things is different from that of the Earth or the stars. Therefore, it is known that the carbon for most natural diamonds comes most recently from the mantle, but the carbon for a few diamonds is the recycled carbon of microorganisms, formed into diamonds by the earths crust via plate tectonics. Some minute diamonds that are generated by meteorites are from carbon available at the site of impact; some diamond crystals within meteorites are still fresh from the stars. Crystal Structure The crystal structure of a diamond is a face-centered cubic or FCC lattice. Each carbon atom joins four other carbon atoms in regular tetrahedrons (triangular prisms). Based on the cubic form and its highly symmetrical arrangement of atoms, diamond crystals can develop into several different shapes, known as crystal habits. The most common crystal habit is the eight-sided octahedron or diamond shape. Diamond crystals can also form cubes, dodecahedra, and combinations of these shapes. Except for two shape classes, these structures are manifestations of the cubic crystal system. One exception is the flat form called a macle, which is really a composite crystal, and the other exception is the class of etched crystals, which have rounded surfaces and may have elongated shapes. Real diamond crystals dont have completely smooth faces but may have raised or indented triangular growths called trigons. Diamonds have perfect cleavage in four different directions, meaning a diamond will separat e neatly along these directions rather than break in a jagged manner. The lines of cleavage result from the diamond crystal having fewer chemical bonds along the plane of its octahedral face than in other directions. Diamond cutters take advantage of lines of cleavage to facet gemstones. Graphite is only a few electron volts more stable than diamond, but the activation barrier for conversion requires almost as much energy as destroying the entire lattice and rebuilding it. Therefore, once the diamond is formed, it will not reconvert back to graphite because the barrier is too high. Diamonds are said to be metastable since they are kinetically rather than thermodynamically stable. Under the high pressure and temperature conditions needed to form a diamond, its form is actually more stable than graphite, and so over millions of years, carbonaceous deposits may slowly crystallize into diamonds.

Digital Marketing Essay Example | Topics and Well Written Essays - 2000 words

Digital Marketing - Essay Example f McDonald’s monopoly, track my macca’s application, McDonald extended hours services, digital happy meals play zones, iced fruit smoothies application, angry birds campaign, out of home (OOH) promotion and kick the trash. However, the study has found that existing digital marketing strategy of McDonald lacks the structure and desired level of interactivity (OMahony, 2013). In such context, Truong & Simmons (2010) and Smith (2012) stated that success of digital marketing strategy for companies depend on three factors, 1- structure of the digital marketing plan, 2- interactivity of digital campaign and 3- control measures. On contrary, existing digital marketing strategy of McDonald lacks most of these three components. Therefore, gap in the digital marketing strategy of the company has been created. Therefore, in this essay, a recalibrated digital marketing strategy will be proposed that will help McDonald engage its target market in more efficient manner. Wertime & Fenwick (2011) defined digital marketing as future evolution in the field of marketing when companies will execute most of their marketing activities through digital channels and online mediums. Digital marketing activities are being incorporated through digital channels that are interactive in nature and provide opportunity to companies to execute personalized dialogue with customers. As like neural network, personalized dialogue creates multiple data points and behavioural information of customers. In such context, digital markets can use data points and behavioural information of customers to continuously improvise and optimize interaction with customers (Wertime & Fenwick, 2011). Gerzema & D’Antonio (2011) pointed out that digital marketing are being executed through variety of channels like social media pages of Facebook, Hi5, Twitter, LinkedIn or through web blogging or interactive games in web browsers like Google, Firefox etc or through YouTube videos. Montg omery & Chester (2011) stated

Civil Society and Global Finance Essay Example | Topics and Well Written Essays - 1250 words - 1

Civil Society and Global Finance - Essay Example This transition occurred in the running century, however, it initiated in the 1990s; the reason was increasing competition for economic sustainability and supremacy. In the running decade, the magnitude of the economic activities is considered enormous than previous decades, unfortunately, this success is the cost of ignorance or non-compliance of social and environmental obligations. The companies are more interested in improving their financial positions for obtaining credit facility. The devised financial policies are extremely converged to point of high revenue generation, such that significant environmental and social aspects have been outclass. Such practices was never exercised in 20th century, the companies considered compliance of social and environmental laws obligatory, the financial profits were curtails, production numbers were reduced only to secure the necessary non-financial interests, beneficial for the human society (Clarkson, 2002). As per critics, it was in 1980s when the international investment regime transformed significantly. The attributing factors towards such transformation included "extra-ordinary increase in the volume of global FDI flows and stocks; second, the rising levels of corporate concentration in high technology global production resulting from mergers, acquisitions and network relationships, in particular strategic business alliances; and third, the development and widespread application of information technologies to international corporate organization". During the 1980s and 1990s, the economic indicators of the world economy were negative, and severe slowdown in the foreign direct investment was witnessed, "global foreign direct investment flows declined in 1991 for the first time since 1982, falling from USD 230billion in 1990 to USD 180billion in 1991" (Jan 2002).  

Dd-aa Assignment Example | Topics and Well Written Essays - 250 words

Dd-aa - Assignment Example The reverse movement in the above variables will result in a leftward shift. The AA curve illustrates the relationship between changes in the exogenous variable which is the Gross National Product as well as one of the endogenous variables known as the exchange rate located in the asset market model. The curve operates effectively as long as all the other exogenous variables are fixed. Factors that cause an upward shift in the AA curve include an increase in money supply, foreign interest rates and expected exchange rate. It may also be due to decline in the domestic price. Reverse changes in the above factors will lead to a downward shift in the AA curve (Friedman, 102-134). The DD-curve indicates a set of equilibrium in the Goods and Service market by describing the level of GNP at the prevailing exchange rate while the AA-curve shows a set of equilibrium in the asset market. A combination of the DD and AA curve will result in an equilibrium point at which the role played by both firms as well as households will influence a movement in the exchange rate and Gross Domestic Product level provided that other exogenous variables are fixed. Fiscal policy refer to the impact of government spending and taxation on macroeconomic conditions while monetary policy refers to the actions of the central bank that influences the supply of money in the

Brand Equity Case Study Nike Marketing Essay

Brand Equity Case Study Nike Marketing Essay The world constantly changes and disparities, however, some top brands seem to keep their leadership position in their industry to this day. Strong brands are amazingly durable and have the ultimate ability to overcome many challenges. Either does Nike. Since its creation in 1971 in the USA, the Nike swoosh is still one of the worlds most valuable brand despite of the severe crises. Ranked at 26 on the list of Interbrands Best Global Brands in 2009 with a brand value at $13.2 billion dollars, up 4% from a value of $12.7 billion last year, Nike is the best among sports brand, left the big competitors, Adidas and Puma far behind (Interbrand report, 2009). So how has Nike got ahead and stayed ahead? Figure 1: Swoosh = achievement. Source: www.nikefootball.com This article will be employed Elliott and Percys structural framework of brand equity synthesis to investigate in four dimensions of Nike brand equity, namely: brand attitude (functional and emotional features), symbolic meaning, brand awareness and brand loyalty to draw the deposit picture of Nike brand equity in the sportswear industry. About Nike In 1962, inspired by athlete aspiration, Bill Bowerman and Phil Knight shook their hand to cofounded Blue Ribbon Sports, precursor of Nike. The initial business then was to distribute low-cost and high quality Japanese athletic shoes to American. Today, Nike not only designs and sells athletic shoes at every profitable market worldwide, but also operates in athletic apparel, sport equipment and subsidiary venture including Cole Haan, Converse Inc., Hurley International LLC, Nike Golf and Umbro Ltd (Nike report, 2009). Headquartered at Oregon, United States, Nike has been presented across more than 160 countries around the world targeting its primary market regions: United States, Europe, Asia Pacific and the Americas. Nike employs about 32,500 people as of May 31, 2008 (Datamonitor Research, 2009). By indirect or direct way, Nike touches the lives of millions more with its innovative products that transform every sport into a winning battle (Superbrands, 2002). Nike customers The decade ago, Bill Bowerman, the co-founder of Nike once said If you have a body, you are an athlete (Nike company overview, 2010). This motto transmitted not only the whole brand characteristics but also the main targeted customers. They are athletes and anyone with a body. Nike offers a wide product portfolio of sport-inspired lifestyle apparel, accessories and equipment. Nike provides athletic footwear for runners, trainers and basketball players. The company also offers shoes and equipments specially designed for those addicted tennis and golf players and etcetera. Such diverse product extensions enable the company to satisfy the varied athletic needs of its customers (Datomonitor Research, 2009) Nike and its rivals Sportswear has been a thriving market in recent years. According to the research Global footwear: Industry profile releasing by Datomonitor in 2009, the global footwear market generated total revenues of $ 196,617 million in 2008. Thus, Nike has experienced intense competition from the moment its first sporting shoes being introduced to their customers. Globally, this market is dominated by the big three namely Nike, Adidas, and Puma (Sport+Markt Report, 2008; Keynote Report, 2010). Adidas Adidas was truly the first sports company, it was founded in 1920. They once really blew in the decade of 70s and 80s. By the early 90s, Adidas realized itself forgotten in the back of game. In the 21st century, the brand has steadily affirmed its position and seems on renaissance. Adidas brand increased its value at 6%, ranked 62th on the list of Best Global Brands 2009 and continued to take the second largest sporting goods manufactures behind Nike (Interbrand, 2009) The overall Adidas brand competes straightly and closely with Nikes value proposition. Nike aims To bring inspiration and innovation to every athlete in the world, meanwhile, Adidas mission is Improving every athletes performance through innovation. The brand values of Adidas have been claimed that authenticity, inspiration, honesty and commitment are derived from sport. (Datamonitor research, 2009) Puma Figure 1: the leaping puma symbolizes the combination of speed, power and elegance exhibited by professional athletes Placed at 97th, Puma brand appeared at the first time on the Interbrand annual report. Interbrand analysts gave the positive compliments for Pumas effort to compete against the big rivals. Through new design, co-branding and partnerships with celebrities and famous designers such as Alexander McQueen and Hussein Chalayan, Puma refreshes their brand image. The company defines its brand as the mixes of sport, lifestyle and fashion to increase its desirability (Puma report, 2009). The Puma brand differentiates itself from Nike by communicating lifestyle driven style with active lifestyle themes whereas Nike focusing on performance driven style. Nike brand equity Having and holding customers is likely to be a competitive battle which each brand tries all efforts to win. They compete for functional attributes, distinctive services or innovative technologies (Aaker, 1991). So what are emotional and functional benefits which Nike provides for their customers? Functional and emotional features of the brand Since Nike was set up by someone who has a deep passion for athletics and running, it should come no surprise that product is important. Products that are comfortable, authentic, functionally innovative and uniquely designed (Nike report, 1985). The innovative technology is considered as one of the defining dimensions of Nikes brand identity and corporate culture. The simple driving concept has led to some impressive innovations which is considered as one of the defining dimensions of Nikes brand identity and corporate culture. The first highlight was Air cushioning, using pressurized gas to cushion impact and new materials such as Urathane, that was used first with the Air Max running shoes (Nike report, 1987). More recently, to obtain maximum performance, Nike Sport Research laboratory has discovered the innovative technology such as Shox, which are made mostly of rubber and spring back adding more power to a runners stride and Total 90 Concept, a range of equipment to help players perform over 90 minutes of a soccer match (Keller, 2008) Such innovative technology which Nike has used has gained the strong hold in consumers perceptions. The research of Ross and Harradine (2004) focusing on relationship between young school children and branding, particularly sportswear shoes brands showed that children aged from 4 7 years old believed that these brands could improve their personal performance. They do very fast shoes. They make you run faster. They are also comfortable and look good, they added. Clearly, functional benefit is the fundamental and classical features to communicate with customers. However, if Nike just provided high quality running shoes to enhance athletic performance, Nike would not be strong brands. According to Aakers (1991), big brands need to be beyond the purely functional relationships. They should create a more strong emotional attachment with core consumers because emotional bene ­fits add richness and depth to the brand and the experience of owning and using the brand (Aakers, 2009) Figure 2: Nike Commitment to win Source: Nikefootball.comGuinn et al (p219, 2008) stated that Nike offers emotional benefits which are the exhilaration of athletic performance excellence; feeling engaged, active, and healthy; exhilaration from admiring professional and college athletes as they perform wearing your brand when they win, you win too. Associated brand with the top athletes, Nike tells story of brands which the main themes is sportsmanship and unrelenting effort. These are the story of Michael Jordan who won a record 10th scoring title and was selected as one of the 50 Greatest Players (NBA history, 2010) in Americans National basketball association championship. Lance Armstrong survived and won a second straight Tour de France while Tiger Woods completed the career Grand Slam, ensuring his place in golf history at the age where most of us are still wondering what we will do when we grow up (Nike report, 2000). The most three prominent athletes has generated the inspiration for young and next generation of athletes. Nike has succeeded to transfer their inspirations to every single purchaser. Wearing every pair of Nike shoes is to engage a passion for excellence and encourage to do your own thing. Just do it the tagline could sum up all the greatest values of brand which is (Superbrands case study, 2002). Symbolic meaning Products are no longer just products, they move beyond the functional meanings. Nowadays, they are definitely social tools serving as a means of communication between the individual and his significant references (Grubb and Grathwohl, 1967 as cited by Banister and Hogg, 2003). Products are considered as a symbol of individuality and uniqueness, and also symbol of affiliation and social identification. It is particularly trued with the fashion brands. Fashion brands such as clothes, bags, shoes and etc satisfy opposing functions, both social identification and distinction among individuals (Banister Hogg, 2003) Nike must have understood the recipe well. The Just do It campaign in the early 1990s would be a perfect example. Losing ground to archrival Reebok which was quick initiative on designing style, fashion aerobics shoes in 1980s (Keller, 2008), Nike responded dramatically and forcefully by launching the Just do it campaign which was mainly focused on person wearing on products instead of product itself. Purchasing an athlete-endorsed product is one means of symbolically and publicly demonstrating aspirations to be a part of the group and such behaviors are directly influenced by the extent to which a fan identifies with an athlete endorser Carlson and Donavan (2008)Heroes and hero worship was being built as the main themes of advertising. Celebrity endorsements such as Bo Jackson, John McEnroe and Michael Jordon appealed to the consumers sense of belonging and hipness. In other words, Americans consumers were convinced that wearing for every part of your life was smart (the shoes are designed for comfort) and hip (everyone else is wearing them; you too can belong to this group) (CFAR, 1998). Just Do It campaign succeeded (Nike increased its share of the domestic sport shoe business after launching this campaign in America from 18 percent to 43 percent, regained the leader position) because it could fascinate customers in both separating ways. Wearing Nike as a self fulfilling image declaration if you are hip, you are probably wearing Nike. But perhaps most importantly, it could create the desirable needs -if you want to be hip, wear Nike (CFAR, 1998). Symbolic meanings of Nike brand are also tracked in the research on Symbolic and functional positioning of brands of Bhat and Reddy (1998). This study showed that Nike scored high on the prestige and personality expression scales (See Appendix). The findings of Hogg et al (1998) also support the success of attached the symbolic and emblematic meanings to sportswear brands. The youth showed facility in interpreting the symbolic meanings attached to the sports brands which were associated with the different sports stars (such as footballers, rugby players, athletes and tennis players) and with different sports (e.g. football and rugby.) Brand Loyalty Luring by good shoe with innovative functionality and athletic aspiration value, Nike has indeed come to mind and heart of its customers. By the mid of 1990s, 77 percent of male Americans from the age of 18 to 25 chose Nike as their favourite shoe, according to Rozanski et al (1999). The figure still remains stably despite of that up and down year Nike has been experience, gaining the high score of customer satisfaction at 79 percent rated by The American Customer Satisfaction Index Organization (2009). Figure: 3NIKE The American Customer Satisfaction Index Base- line 97 98 99 00 01 02 03 04 05 06 07 08 09 10 Previous Year % Change First Year % Change All Others NM 73 76 79 79 78 81 81 83 79 81 83 82 83 1.2 13.7 Athletic Shoes 79 74 74 76 79 76 79 79 82 77 76 79 79 80 1.3 1.3 NIKE 82 74 73 73 78 74 76 76 78 75 72 75 78 79 1.3 -3.7 adidas 75 74 74 75 78 73 76 74 77 75 78 77 78 78 0.0 4.0 Source: American customer satisfaction index organization, 2010 It could be said that loyalty to the Nike brand is driven by many external and internal factors such as brands subjective and objective characteristics and loyalty building programs. One visible example of creating innovative method to capture the strong relationships with Nike users is that creating Joga.com, a social network site for foot ball fans. Launching quietly in the early 2006, the site became an instant hit, peaking at 7.5 million viewers when Nike showed Ronaldinho video clips, according to Nike (2006). More than 1 million members from 140 countries signed up by mid July. In this site, fans can create their personal blogs, build communities around favorite teams or players, download video and organize pickup games. By enrolling consumers in building and shaping the content of the website, Nike pulled their loyal customers closer, nurtured deeper bonds of loyalty and advocacy. (Kotler and Amstrong, 2007) Brand Awareness Brand awareness is the first and crucial stage of consumers preference. It refers to the strength of a brands presence in the consumers mind (Aakers, 1996). Nike has been successful in building awareness. The Swoosh symbol has been appeared everywhere, on shoes, hats, billboards and soccer balls across the globe too remarkably to such extent that one author used the title The Swooshification of the World on Sports Illustrated column that imaged a future in which the swoosh could surpass sports to become a letter of the alphabet and the new presidential seal, among other things(Keller, 2008). True be told, the recognition of the swoosh is extremely high. According to Keller (2008), as of 2000, 97 percent of American citizens recognized the brand logo, as the strong brand penetration. The studying of Arona and Stoner (2009) on understanding brand personality also assists this fact. The findings indicated that Nike was perceived as a dominant force or authority in the market place, reaching at nearly 90 percent (Figure below) Figure 4: The difference between Nike and Adidas. Source: Arora, R. and Stoner, C. (2009) a mixed method approach to understanding brand personality, Journal of product and Brand management, 18(4), 272-283. The results of Ross and Harradines research (2004) on brand recognition and awareness on children is also supportive, which showed that Nike could be recognized consistently without identification of brand name, even by the youngest group (aged from 4 to 6 years old). This perhaps may reflect the general level of advertising and promotion that children are exposed to. How has Nike done to build brand awareness? Sponsorships, advertising and experience focused retailing (Nike town) are three vivid channels that Nike has applied to enhance its brand image and awareness. Among these strategies, athlete endorsements could be considered as the most significant success of Nike brand. Nike has been invested millions of dollars to associate their brand names with easily recognizable athletes with the aim of brand image building (1.6 billion dollars is spent on multiyear athlete endorsement by Nike according to Horrow (2007). Athletes at the top of their respective sport such as Micheal Jordan, Tiger Woods, and Lance Armstrong who are well liked and respected by members of the brands target audience are chosen as endorsers to associate the Nike brand with the athletes celebrity image. This strategy has been paid off, for example, since Tiger Woods and Nike cooperated, annual sales for Nike Golf have exceeded to nearly $500 million dollars with an estimated 24 percent growth per year in the first five years of the agreement (Pike, 2006 cited by Carlson and Donavan, 2008). Conclusion Since the Nike name is chosen in 1971 with the concepts of victory, success and speed, Nike has been keeping its great speed in the fierce competitive environment. Building brand image and its associations around a famous person and conducting the two way conversation with power consumers through innovative digital channels, Nike has hold the strong presence in the heart of consumers. REFERENCE Aaker, D., 1996. Building strong brands. New York: The Free Press Aaker, David A., 1991. Managing Brand Equity. New York: The Free Press Elliot, R. and Percy, L., 2007, Strategic brand management, Oxford: Oxford University Press Guinn, T., 2008. Advertising and Integrated brand promotion. South Western: South Western Educational Publishing. Keller, K., 2008. Best practice cases in branding: lessons from the worlds strongest brands. 3rd Ed. NJ : Pearson/Prentice-Hall. Kotler, P., and Armstrong, G., 2007. Marketing: an introduction. 8th Ed. N.J. : Pearson Prentice Hall Aaker, D. (2009) Beyond functional benefits, Marketing news, 30, 23-24. Arora, R. and Stoner, C. (2009) a mixed method approach to understanding brand personality, Journal of product and Brand management, 18(4), 272-283. Banister, E., and Hogg, M. (2003) Negative symbolic consumption and consumers drive for self-esteem, the case of the fashion industry, European Journal of Marketing, 38(7),850-868. Carlson, B., and Donavan, T. (2008) Concerning the Effect of Athlete Endorsements on Brand and Team-Related Intentions, Sport Marketing Quarterly, 17 (3), 154-162. Court, D. et al. (1997) If Nike can just do it, why cant we, The McKinsey quarterly, 3, 24-34. Hogg, M., Bruce, M. and Hill, A. (1998) Fashion brand preferences among young consumers, International Journal of Retail Distribution Management, 26 (8), 293-300. Ross, J. and Harradine, R. (2004) Im not wearing that! Branding and young children, Journal of Fashion Marketing and Management, 8(1),11-26. Ross, J., and Harradine, R. (2004) Im not wearing that! Branding and young children, Journal of Fashion Marketing and Management, 8 (1),11-26. Rozanski, H., Baum, A., and Wolfsen, B. (1999) Brand Zealots: realizing the full value of emotional brand loyalty, Strategy and Business Fourth Quarter ,19, [Online] Available at http://www.strategy-business.com/article/13741?gko=31937 The American Customer Satisfaction Index, Score by company NIKE, [Online] Available at: http://www.theacsi.org/index.php?option=com_contenttask=viewid=149Itemid=157c=NIKE (accessed 20/05/2010). Brandrepublic (2002) Superbrands Case Studies Nike, [Online] Available from:http://www.brandrepublic.com/news/148384/superbrands-case-studies-nike/(accessed 22/04/2010) Center for Applied Research CFAR (1998) Mini case study Nike -Just do it advertising campaign, [Online] Available from: http://www.cfar.com/Documents/nikecmp.pdf(accessed 20/05/2010) Datamonitor research (2009), Nike, Inc. Company profile, [Online] Available from: http://www.datamonitor.com/store/Product/nike_inc?productid=8E563969-FC1C-4D3A-8EEE-F9D79F81F0C3 (accessed 14/04/2010) Datamonitor research (2009), Global footwear industry profile, [Online] Available from: http:www. datamonitor.com (accessed 14/04/2010) Horrow, R. (2007), A countdown of 10 top sports and entertainment business issues, [Online] Available from http://community.foxsports.com/blogs/TheSportsProfessor (accessed 22/05/2010) Interbrands annual report (2009), Best global brands, , [Online] Available from: http://www.interbrand.com/best_global_brands.aspx?year=2008langid=1000 (accessed 14/04/2010) Keynote Report (2010), Clothing, Personal Goods Home Goods 2010, [Online] Available from: www.keynote.com (accessed 18/05/2010) National basketball championship, NBA Encyclopedia playoff edition, [Online] Available from: http://www.nba.com/history/players/jordan_bio.html (accessed 22/05/2010) Nike (2010), Company overview, [Online] Available from: http://www.nikebiz.com/company_overview/ (accessed 12/04/2010) Nike report (2000), Nike annual Report 2000, [Online] Available from: http://invest.nike.com/phoenix.zhtml?c=100529p=irol-reportsOther (accessed 16/05/2010) Puma (2009) About company, [Online] Available from: http://www.puma.com/about (accessed 12/04/2010) Sport+Markt Report (2008), Jersey Report 2008/2009 , [Online] Available from: http://www.sportundmarkt.de/en/reports/list/jersey-report-200809.html (accessed 18/05/2010) Superbrands (2002) Nike Company, [Online] Available from: http://uae.superbrandsmena.com/images/spreads/NIKE%204-4.pdf (accessed 22/04/2010)

Narcissistic Personality Disorder (npd) - Criteria :: essays research papers

<a href="http://www.geocities.com/vaksam/">Sam Vaknin's Psychology, Philosophy, Economics and Foreign Affairs Web Sites Please read CAREFULLY! The text in italics is NOT based on the Diagnostics and Statistics Manual, Fourth Edition (1994). the text in italics IS based on "Malignant Self Love - Narcissism Revisited" (1999) An all-pervasive pattern of grandiosity (in fantasy or behaviour), need for admiration or adulation and lack of empathy, usually beginning by early adulthood and present in various contexts. Five (or more) of the following criteria must be met: (1) Feels grandiose and self-importance (e.g., exaggerates achievements and talents to the point of lying, demands to be recognized as superior without commensurate achievements) (2) Is obsessed with fantasies of unlimited success, fame, fearsome power or omnipotence, unequalled brilliance (the cerebral narcissist), bodily beauty or sexual performance (the somatic narcissist) , or ideal, everlasting, all-conquering love or passion (3) Firmaly convinced that he or she is unique and, being special, can only be understood by, should only be treated by, or associate with, other special or unique, or high-status people (or institutions) (4) Requires excessive admiration, adulation, attention and affirmation - or, failing that, wishes to be feared and to be notorious (narcissistic supply) . (5) Feels entitled. Expects unreasonable or special and favourable priority treatment. Demands automatic and full compliance with his or her expectations (6) Is "interpersonally exploitative", i.e., uses others to achieve his or her own ends (7) Devoid of empathy. Is unable or unwilling to identify with or acknowledge the feelings and needs of others (8) Constantly envious of others or believes that they feel the same about him or her (9) Arrogant, haughty behaviours or attitudes coupled with rage when frustrated, contradicted, or confronted. Some of the language in the criteria above is based on or summarized from:

In measure for measure,the characters of Angelo and Isabella are similar

In measure for measure there are two characters that at first glance seem to be from two different worlds but a closer analysis shows that they are actually very similar. This is the case with Angelo and Isabella. When we first meet Angelo we see a ruthless leader who enforces the law as severely as he can and Isabella is the complete opposite, she is a virtuous and chaste young woman who was ready to devote her life to God. Both Angelo and Isabella have strict moral views; they both exhibit pride and are guilty of self deception. In scene, when Isabella and Angelo first meet straight away we can distinguish the similarities between them. For example, Isabella uses the same language as Angelo and the two of them are able to finish each other's sentences indicating that they are on the same thinking level and that they are actually not that different as both knew what the other was intending on saying. Isabella like Angelo is denying her sexuality. Isabella uses religion as a repression of sexuality where as Angelo represses his sexuality by enforcing harsh rules in Vienna regarding fornification and does not allow himself to express any feelings openly. One could argue that both Angelo and Isabella are sexually frustrated. Isabella is a pure and chaste young woman who happens to be in a corrupted society and it could be argued that her decision to join the nunnery was a way of sexual control and that she does not trust herself in the society that she is in and needs restraint â€Å"but rather wishing a more strict restraint† (1:4,L3). Angelo is a puritan and as a puritan he has to be able to control his sexuality which is why he doesn't express he desires or emotions and this leads to characters describing him as â€Å"a man whose blood is very snow broth† and in his soliloquy Angelo can't describe what he is feeling towards Isabella because he was never able to speak out openly about sex, emotions, love etc. â€Å"What's this?† â€Å"What's this?† (2:2, L 164) .For both of these characters repressing their sexuality discourages the audience from identifying with them. Another similarity that Angelo and Isabella both share is that they are put in a sordid situation by the Duke. The Duke put Angelo in charge of power whilst he left knowing full well that Angelo is a man made out of steel and will enforce the strict laws and as a result Claudio was condemned for fornification by Angelo who led to Isabella pleading for his life. The Duke is the only character who could intervene but chose not to. Isabella and Angelo are both troubled characters struggling to come to terms with their own inner nature. Both characters share their feelings and thoughts with he audience in soliloquy. Angelo (2:2) and Isabella (2:4) this is the only time that the audience can begin to understand these characters more and are able to empathise with them. One could argue that another feature both of these characters share is hypocrisy Angelo is an authoritive figure but does not practice what he preaches. He is a hypocritical character because he is condemning Claudio for fornification whilst going against his own law by asking Isabella to sleep with him.Similarly, Isabella readiness to give away another person's chastity (Marianna) is quite hypocritical because she refused to give up her own chastity because it was not morally right but was quite eager for Marianna to give up hers. It could also be argued that both Angelo and Isabella are selfish characters. Angelo's selfishness is evident in the way he abandoned Marianna due a lack of dowry and Isabella's selfishness is evident in the way she was prepared to value her own virginity more than her brother's life and the fact that she wanted Marinna to give up her virginity could also be seen as a selfish act. Both Isabella and Angelo are proud characters. Angelo is a proud man because he will not back down from enforcing the severe laws in Vienna even when Isabella pleads with him to spare her brother's life. I think Angelo feels that if he backs down then people will begin to take advantage of him as they did with the Duke so I think he feels it's imperative to be proud and honourable because that is the only way people will know you mean business and will look up to you. Isabella is a proud character in the sense that she would rather her brother lost his life rather than her give up her virginity to save him. To Isabella honour and pride means more than saving her own flesh and blood. â€Å"Die, perish†¦.not words to save thee† In conclusion, many critics have noted the similarity between Isabella and Angelo D.L Stevenson in his book, The Achievements of Measure for Measure, Ithaca 1966 notes the similarities between Angelo and Isabella, He claims ‘She is kind of observe of Angelo†¦ the play is only allowed to come to an end only at the moment of exact equivalence between Isabella and Angelo. It only ends s when Isabella has really become the thing she has argued for in Act II, merciful' (against all sense† the duke points out). What D.L Stevenson is arguing here is that in a sense Isabella looked up to Angelo because he was this authorative male figure but Isabella is also a strong female who was able to withstand pressure from this authoritive male figure. I agree with D.L Stevenson, I think that Isabella does look up to Angelo because he is a proud, authoritive being and I think in a way Isabella actually see a bit of herself in Angelo in the sense that neither of them can express themselves sexually as freely as they would have liked to therefore they resort to extreme situations to avoid confronting their true inner selves. They are both proud yet hypocritical characters who don't see any wrong in their own actions but are quick to blame others, for Isabella a prime example is when Claudio asked her to give up her virginity and she was outraged by what he suggested â€Å"O you beast!, O faithless coward!, O, dishonest wretch!† but yet she expected Marianna to do the exact thing she refused to do.